2021上半年美妝產業趨勢-上篇
伴隨著新冠肺炎(COVID-19)影響了全球消費大眾超過一年半的時間，生活型態與市場氛圍都產生了很大的變化，疫苗問世後，各國無不加強提升疫苗施打的覆蓋率，時至今日也漸漸地產生成效，使全球疫情有趨緩的態勢；就台灣而言，2021上半年於5/15三級警戒前，整體維持著相對穩定的疫情狀態，生活具有彈性空間，而美妝市場在這段時間內產生了什麼變化呢？接下來的內容來帶讀者一探究竟......(閱讀更多)
2021上半年美妝產業趨勢-下篇
從整體疫情期間關注度趨勢觀察，5月第一週為母親節檔期，美妝的關注度維持在高點，自母親節後整體檔期關注度開始下跌；延續至5/15前美妝市場的關注度受到兩者影響：一為母親節檔期結束，美妝保養的關注熱潮減退，二為5/10疫情爆發，本土案例破零後，影響消費者的眼球重點在疫情動態。 自5/15疫情爆發之後，美妝關注持續低迷，6月初因618購物節檔期，關注度稍有回升，但整體仍持續低迷。
2021夏季新品趨勢報告
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美妝產業如何響應SDGs議題
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into [...]
美妝消費者對SDGs的感受度
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into [...]
What acquisitions should you make?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into [...]
International tax changes
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into [...]
International investment advice
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into [...]